Stay fresh all day

Technological fabric keeps you odour-free and stain-free longer.

made for life

Non-iron, stretchy materials combine style and sportswear comfort.

planet-friendly

Durable clothes you wear more,
wash less and keep forever.

Invest in the future of clothing

The short story is simple:

  • Join our vigorous vision to make the most durable & easiest life-proof clothing in the world
  • Help develop exclusive, proprietary technical fabrics
  • Build the strongest community in forward thinking fashion
Made for life

Durable fibres and innovative technology, keeping your garments fresh and ready for what life throws at you

Endless wear

3.8 days. That’s how long LABFRESH customers on average wear our shirts and t-shirts between washes

Recycled materials

Recycled or plant-based yarns in 97% of the collection

The numbers

  • 130.000+ customers in 82 countries
  • 1.086 customers as investors
  • 8.2/10 Investment Score
    (annual investor survey, 2024)


Gross margins:

  • 2027 - €12.2 million (est)
  • 2026 - €9.2 million (est)
  • 2025 - €6.4 million (est)
  • 2024 – €4.4 million
  • 2023 – €3.2 million
  • 2022 – €2.8 million
  • 2021 – €1.9 million

NOT OUR FIRST RODEO

LABFRESH is built for, and by the crowd. Have a look at what we've been up to so far!

Kickstarters

In 2017, we became the most funded fashion project on Kickstarter.

Since then, we've done 4 successful Kickstarter campaigns, which helped us finance all new technological development.

This was our favourite.

CROWDABOUTNOW

When we decided to open our first flagship store, we wanted to include our community too.

We launched a crowdfunding campaign on the peer-to-peer lending platform, CrowdAboutNow.

This enabled 232 of our community members to pitch in and lent us €400.000 to make our dream of a flagship store come true. See the campaign here

CrowdAboutNow

Once again it was time to open a new store. This time in Kasper's hometown of Copenhagen.

We wanted the momentum of the first campaign to continue, so we did our second campaign with CrowdAboutNow and raised yet another €400.000 from 140 community members. See the second campaign here.

SEEDRS

Due to the success of previous crowdfunding campaigns, we decided to enable our community to become actual shareholders of LABFRESH and to own a piece of the same pie as us founders.

When we launched our first equity crowdfunding campaign on Seedrs, we never imagined to raise €1.3M from a whopping 817 of our loyal community members. This also means that 26% of our customers own a piece of LABFRESH. See the campaign here.

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