Washing something after just one wear is so 20th century. Our mission is to elevate everyday clothing and make it life-proof. That's why we develop our own textiles in a Swiss lab.
Our research is financed by MIT and WBSO and has been tested for use in space.
Our products repel liquids & semi-liquids such as wine and coffee.
The antibacterial yarn kills odour-causing bacteria from your sweat, so you can smell & wash less.
The inside of the t-shirt absorbs moisture and helps it evaporate quicker, while no sweat stains show on the outside.
All products are easy care and can be worn for many days without ironing in-between the washes.
We use BCI (Better Cotton Initiative) long-staple cotton most fabrics are stretchy.
Washing less & buying less is good news for the planet (and your wallet).
How we apply the technology
Our FreshCore™ technology is applied around the yarn, without creating a coating. We apply the tech on 100% cotton and preserve the natural feeling and breathability. LABFRESH products are engineered to look and feel as great as a "traditional" untreated cotton garment.
We thoroughly test it
We check the quality and performance several times during the manufacturing process. The stain repellency, anti-bacterial properties and wrinkle resistance are all tested along with the quality of the fabric.
What we pinky promise
We are confident you'll love our products. So much so that we are happy to offer a 1 year performance guarantee. If a product doesn't meet our standards, we gladly compensate you.
We made a conscious decision to produce the technology within the EU (except for socks). That means we live up to the harshest regulations for use of chemicals in textiles in the world. Our fabrics and yarns are also STANDARD 100 by OEKO-TEX® and BlueSign™ certified. We can obtain these certifications because we choose our suppliers, treatments and fabrics carefully. We don't use nano-coatings or treat the surfaces of the fabric - we only treat the yarn.