We make clothes that refuse to quit.
Lotte & Kasper, FoundersBuilt by a couple mad enough to try.
Kasper and Lotte met, fell in love, and then decided to upend the fashion industry together. As a married couple running LABFRESH, they've turned their domestic dinner-table arguments into product decisions - and it turns out that's a pretty good R&D process.
What started as a shared frustration with shirts that stain, wrinkle, and smell evolved into Europe's most-crowdfunded fashion brand, with stores in Amsterdam and Copenhagen and customers on every continent.
We are radically community-driven
So far, all new products we launch have been financed via crowdfunding pre-orders. We developed the fits based on 12,000 customer measurements. And we even borrowed €400,000 from 232 customers to open our flagship stores. Nothing makes us more happy than your feedback and help.
We walked into the Den. Twice.
Most founders face the Dragons once and survive. We did it in two countries - pitching to 1.5 million viewers in the Netherlands, then crossing borders to do it all over again in Denmark.
Both times, we left with what we came for.
It's not magic.
It's FreshCore™.
Every LABFRESH piece is built on our proprietary fabric technology, developed with support from MIT and WBSO grants. FreshCore™ treats fibres at a molecular level - permanently bonding performance properties into the fabric rather than coating the surface.
The result? Clothes that actively repel stains, block sweat, resist odour, and refuse to wrinkle - wash after wash, year after year.
The red wine spill that started everything.
It was 2016. A Bordeaux was ruined. Kasper's shirt was not - because he'd spent two years obsessing over a fabric that would repel the worst dinner-table disasters. That shirt became our first Kickstarter campaign, and Dutch crowdfunding history.
The sweat problem nobody talks about.
Sweat patches are a wardrobe-ruining, confidence-destroying daily battle for millions. We built an undershirt with a physical barrier - a sweat-blocking layer that keeps moisture away from your outer layer entirely. No chemicals. No compromise on feel.
The icons.
9 years of stubbornness.
The first Kickstarter
Our first campaign became the most backed fashion project in Dutch history.
The stain-repellent shirt
The shirt ships to 98 countries.
MIT & WBSO grants
Research grants push FreshCore™ further.
Dragon's Den NL
We pitch to 1.5 million viewers. It goes well.
Amsterdam flagship
We borrow €400,000 from 232 customers to open Van Baerlestraat 32.
Copenhagen opens
Copenhagen flagship opens on Strøget, crowdfunded again.
817 customers become co-owners
We sell 10% of LABFRESH to 817 customers via SEEDRS.
Womenswear - LIV launches
After years of requests, we launch the LIV collection.
We raised €1.8M to open new stores
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We expand our collections with football icons & Zeta Shoes
Featuring Ajax midfielder legend Lasse Schöne, Arsenal centre-back Shrodokan Mustafi, and corn-based sneakers