No stains.
No odour.
No hassle.

A NEW GENERATION OF MENSWEAR.

STAIN REPELLENT

No more stains.

The cotton fibers block out all fluids, so stains can be easily rinsed off and your shirt stays dry and clean.

ABOUT THE TECHNOLOGY

ODOUR REPELLENT

Your shirt stays fresh all day.

Our breathable fabric and anti-odour technology is designed to get you through the longest of days.

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comfort first

The perfect fit for every body.

We used data from 67.000 men to develop the perfect shirt for every size, style and body shape.

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Invented in Holland, sold in 98 countries

Swiss engineering and Danish design - we combine the best of both worlds, right here in the heart of Amsterdam.

OUR STORY

responsible production

Quality, craftsmanship, sustainability.

The three pillars of our manufacturing process. We only work with leading mills and shirt makers in the EU.

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