life-proof menswear

0% stains, 0% odour
100% cotton

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Invented in Holland, sold in 98 countries

Swiss engineering and Danish design - we combine the best of both worlds, right here in the heart of Amsterdam.

OUR STORY

comfort first

The perfect fit for every body.

We used data from 67.000 men to develop the perfect shirt for every size, style and body shape.

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Wrinkle-Free
Wrinkle-Free
Business shirt white wrinkle-free
Business shirt white wrinkle-free
Slim fit Regular fit
$136.00
Wrinkle-Free
Wrinkle-Free
Business shirt premium blue wrinkle-free
Business shirt premium blue wrinkle-free
Slim fit Regular fit
$136.00
New in
New in
Casual shirt light green
Casual shirt light green
Slim fit Regular fit
$113.00
New in
New in
T-shirt light grey
T-shirt light grey
$52.00
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4 products