STAIN REPELLENT
The cotton fibers block out all fluids, so stains can be easily rinsed off and your shirt stays dry and clean.
ODOUR REPELLENT
Our breathable fabric and anti-odour technology is designed to get you through the longest of days.
comfort first
We used data from 67.000 men to develop the perfect shirt for every size, style and body shape.
Swiss engineering and Danish design - we combine the best of both worlds, right here in the heart of Amsterdam.
responsible production
The three pillars of our manufacturing process. We only work with leading mills and shirt makers in the EU.
