life-proof menswear

0% stains, 0% odour
100% cotton

Invented in Holland, sold in 98 countries

Swiss engineering and Danish design - we combine the best of both worlds, right here in the heart of Amsterdam.

OUR STORY

comfort first

The perfect fit for every body.

We used data from 67.000 men to develop the perfect shirt for every size, style and body shape.

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