Technology in the fibers ensures stains are absorbed less. That means less washing, which benefits the longevity of the item and our planet.

The antibacterial properties kill odour-causing bacteria. Our customers wear our products 3.6 days on average before washing.

The inside of our t-shirts absorb moisture and help it evaporate quicker. Your body stays dry and no sweat stains show on the outside.

Our products are non-iron or easy care, so they don't need ironing in-between washes.

Made of cotton or stretchy materials for ultimate comfort.

Most product are made of recycled or bio-based materials. All labels are made of 100% recycled polyester and paper.