As seen on and
The World's Most Advanced T-shirt is finally here
Watch the campaign video
We use a unique combination of 3 of the most innovative textile technologies - something which has never been done before in a 100% cotton product.
On the outside our t-shirts are hydrophobic. This means that they repel liquids and semi-liquids. Even serious spills like red wine or beetroot juice can easily be rinsed off with water.
We added natural silver particles to the yarn, which kills the odour-causing bacteria in your sweat. You (and your t-shirt) stay fresh all day and beyond.
The inside absorbs and wicks away moisture, automatically spreading your sweat across a larger surface and towards the exterior of the cotton, making it easy to evaporate through the fabric. Moisture wicking also makes the fabric breathable and fast-drying.
Visible sweat stains become a thing of the past - even in a grey t-shirt.