The world's smartest shirts

"This SELF-CLEANING SHIRT repels stains and bad odours."

Rated with 5 stars by 200+ customers on

"Genius shirts"

"Red wine stains are a thing of the past"

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That's right.
No stains. No odour. No wrinkles. All cotton.

We use a unique combination of 3 of the most innovative textile technologies - something which has never been done before on a 100% premium cotton product.

We don't compromise on comfort either: the shirts feel great and are breathable just like any other cotton garment. Made in Europe with OEKO-TEX certified factories and REACH certified fabrics.


All of our shirts are stain repellent. They repel water-based liquids such as wine or coffee, but not oil-based stains. If you get a stain on yourself, just rinse off with water. 


The shirts also have antibacterial properties, which means they kill the odour-causing bacteria. As a result, your shirt stays fresh for days. In fact, customers wear our products on average 3,5 times before washing it.


The latest generation of our business shirts are wrinkle-free, which means they make the perfect travel shirt. We do recommend giving them a quick iron after washing, because the heat extends the lifetime of the technology.