The world's smartest t-shirt

"Sweat stains are a thing of the past. Even in a grey shirt."

"LABFRESH moisture-wicking technology makes sweat absorption a notch more efficient."

Rated with 5 stars by 200+ customers on

"Red wine stains are a thing of the past"

Raised via crowdfunding
T-shirts pre-ordered
Press mentions in 25 countries

That's right.
No stains. No odour. All cotton.

We use a unique combination of 3 of the most innovative textile technologies - something which has never been done before in a 100% premium cotton product.


On the outside our t-shirts are stain repellent. This means that they repel liquids and semi-liquids. Even serious spills like red wine or beetroot juice can easily be rinsed off with water.


We added a finish to the jersey fabric which ​kills the odour-causing bacteria in your sweat. You (and your t-shirt) stay fresh all day and beyond.


The inside absorbs and wicks away moisture, spreading your sweat across a larger surface and towards the exterior of the cotton, making it easy to evaporate through the fabric. The 100% cotton fabric is also breathable and fast-drying.