LABFRESH X Kenneth perez

LABFRESH X Kenneth perez

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Stain repellent

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Odour repellent

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Knitted stretch cotton

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Easy care

"THE MOST COMFORTABLE SHIRT WE HAVE MADE SO FAR."

"THE MOST COMFORTABLE SHIRT WE HAVE MADE SO FAR."

"We needed expert help to take our stain & odor repellent shirts to the next level. So we asked an icon of mine to develop a new shirt with us. This is what happened."

Kasper Brandi Petersen (LABFRESH founder)

"It's not just about the technology. I just never felt more comfortable and stylish in a shirt before."

Kenneth Perez
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INTELLIGENT DESIGN

  • WHAT? A knitted shirt engineered to be as comfortable as the sportswear Kenneth has been wearing his whole career, but at the same time stylish enough for him to wear as a TV presenter om FOX Sport. 
  • HOW? Field testing and prototyping. The eternal loop. Together with Kenneth we develop the perfect fabric and the perfect fit. 
  • WHY? Kenneth was a sympathetic and inspiring profile on the Danish national team and the Dutch Eresdivisie for 20 years. Last year he was nominated by Esquire as the best-dressed man in The Netherlands. Turns out he is the nicest guy. So why not develop a shirt together?
LABFRESH_BODY_IMAGE_SIDE_DETAIL

INTELLIGENT DESIGN

  • WHAT? A knitted shirt engineered to be as comfortable as the sportswear Kenneth has been wearing his whole career, but at the same time stylish enough for him to wear as a TV presenter om FOX Sport. 
  • HOW? Field testing and prototyping. The eternal loop. Together with Kenneth we develop the perfect fabric and the perfect fit. 
  • WHY? Kenneth was a sympathetic and inspiring profile on the Danish national team and the Dutch Eresdivisie for 20 years. Last year he was nominated by Esquire as the best-dressed man in The Netherlands. Turns out he is the nicest guy. So why not develop a shirt together?

IMAGINE EVERYTHING YOU COULD DO IN 3½ DAYS

That’s how long the average LABFRESH wearer goes before tossing his shirt in the wash. *Mic drop.*

IMAGINE EVERYTHING YOU COULD DO IN 3½ DAYS

That’s how long the average LABFRESH wearer goes before tossing his shirt in the wash. *Mic drop.*

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A FRESHER TAKE ON SUSTAINABILITY

When your clothes stay clean longer, it saves water, energy, and the frustration of having to stress-buy yet another white shirt on the go. Kinder on the planet, kinder on your wallet. Ka-ching!

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A FRESHER TAKE ON SUSTAINABILITY

When your clothes stay clean longer, it saves water, energy, and the frustration of having to stress-buy yet another white shirt on the go. Kinder on the planet, kinder on your wallet. Ka-ching!

DON'T TAKE KENNETH'S WORD FOR IT

At this moment, 45,000 global LABFRESH customers in 98 countries are pulling off the impressive triple whammy of working hard, playing hard and staying fresh.

DON'T TAKE KENNETH'S WORD FOR IT

At this moment, 45,000 global LABFRESH customers in 98 countries are pulling off the impressive triple whammy of working hard, playing hard and staying fresh.