Kings of Sustainability

Kings Of Indigo x LABFRESH team up to celebrate the importance of sustainability. Both brands are fueled by the same objective: lead the fashion industry to clean up and change for good. 

At LABFRESH, we’re radically community driven, so when Lotte and Kasper came up with the idea to make a technically advanced denim shirt that repels stains and odour, they gave Tony a call. The result of the dream collab: a denim shirt and jacket you rarely have to wash and can keep for a lifetime. 

These limited-edition items highlight the importance of washing and buying less. They are made from organic cotton and feature a relaxed fit, a chest pocket, recycled polyester labels (made from post-consumer plastic bottles), and Corozo buttons, made from the Tagua tree nut. The buttons are tied with organic fibers so they have outstanding scratch resistance and high durability. 

Working together for a better future.

When Tony Tonnaer founded Kings Of Indigo nine years ago, his objective was clear; to produce clothing in a sustainable way both socially and environmentally, without compromising on quality. Lotte and Kasper, founders of LABFRESH, felt a similar sentiment: what if we never had to do laundry again? And what if we could make premium menswear that you can keep for a lifetime?

Find out more about Kings of indigo
LABFRESH x KOI denim shirt
LABFRESH x KOI denim shirt
LABFRESH x KOI denim shirt
LABFRESH x KOI denim shirt
LABFRESH x KOI denim shirt
https://cdn.shopify.com/s/files/1/2450/4301/files/denim_shirt.mp4?v=1628859303
LABFRESH x KOI denim shirt
LABFRESH x KOI denim shirt
LABFRESH x KOI denim shirt
LABFRESH x KOI denim shirt
LABFRESH x KOI denim shirt
https://cdn.shopify.com/s/files/1/2450/4301/files/denim_shirt.mp4?v=1628859303

LABFRESH x KOI denim shirt

$119.00
SHOP NOW
LABFRESH x KOI denim jacket
LABFRESH x KOI denim jacket
LABFRESH x KOI denim jacket
LABFRESH x KOI denim jacket
LABFRESH x KOI denim jacket
https://cdn.shopify.com/s/files/1/2450/4301/files/denim_overshirt.mp4?v=1628859303
LABFRESH x KOI denim jacket
LABFRESH x KOI denim jacket
LABFRESH x KOI denim jacket
LABFRESH x KOI denim jacket
LABFRESH x KOI denim jacket
https://cdn.shopify.com/s/files/1/2450/4301/files/denim_overshirt.mp4?v=1628859303

LABFRESH x KOI denim jacket

$143.00
SHOP NOW

Stain repellent

Our products repel water-based liquids such as wine or coffee (but not oil-based liquids).

Odour repellent

The antibacterial properties kill odour-causing bacteria. You can wear our products longer before washing them.

Planet friendly

Thanks to our products' easy-care properties you use less energy and water, so you're able to significantly reduce your ecological footprint.


Organic cotton

This product is made from organic cotton.

Easy care

This product is easy care, so you won't have to iron it in between washes.


Recycled trims

Made with recycled polyester labels (made from post-consumer plastic bottles) and fully biodegradable Corozo buttons, tied with organic fibers.

A fresher take on sustainability

When your clothes stay clean longer, it saves water, energy, and the frustration of having to stress-buy yet another white shirt on the go. Kinder on the planet, kinder on your wallet. Ka-ching!

BUY LESS, WEAR MORE

Don't just take our word for it

At this moment, 50,000 LABFRESH customers in 98 countries are pulling off the impressive triple whammy of working hard, playing hard, and staying fresh.

WHAT DO THEY SAY?