Brand Director APPLY NOW

Full time

About the job

As our brand director you’ll convey the brand vision and ensure the visual aesthetic and tone-of-voice are consistently communicated across all touch points. This means you take the lead in creating unusual concepts and transforming them into groundbreaking and commercially viable campaigns.

In our management team we all like to build new stuff ourselves. We cannot depend on others for all execution. There’s no full-time managers or strategists at this early stage. 

What you own

  • Ownership of all campaigns - from ideation to full funnel implementation across all channels (website, retail, newsletter, TVC, OOH, social media, and print)
  • All content production, including the LABFRESH magazine and ecom photography
  • Copywriting in 4 languages
  • CRM (Klaviyo)
  • Website narrative, UX & UI (excluding ecom and backend)
  • Set annual roadmap and budget for all marketing and content together with founder
  • Manage, develop and expand the marketing team

Who you are

  • Experience with DTC branding and marketing, preferably for premium lifestyle brands (please do not apply if you mainly worked with B2B or wholesale)
  • Experience scaling multi-channel marketing across multiple countries
  • Great project management skills (there will be a lot of people and projects to be on top of)
  • Great communicator


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