Meet our first ambassador and dear friend Norman Vladimir, an up and coming singer-songwriter taking the music world by storm.

Having sung for the likes of President Barack Obama, Oprah Winfrey and Paul McCartney, he has already won the hearts of many people.

We asked him about what inspires him and his journey from Tennessee via New York to Amsterdam.

Meet our first ambassador and dear friend, Norman Vladimir, an up and coming singer-songwriter, taking the music world by storm.

Having sung for the likes of President Barack Obama, Oprah Winfrey and Paul McCartney, he has already won the hearts of many people.

We asked him about what inspires him and his journey from Tennessee via New York to Amsterdam.

NAME: Norman Vladimir Smith
AGE: 37
BORN IN: Tennessee

DREAM COLLABORATION: Adele
FAVOURITE DESSERT: Chess Pie
MUSICAL HERO: Donny Hathaway, Bill Withers
CURRENT STYLE ICON: Don Cheadle
LATEST EP RELEASE: "No More Obligations" 
LATEST SINGLE RELEASE: "Wondering" by me & JKriv (@jkriv) 

Living the modern nomadic lifestyle.

"It's very important for me to transition from having (daytime) meetings into (nighttime) performances. One shirt should be able to last for a long day without worries. 

I like to have a minimalist approach when I travel. Usually I'll travel with no more than one suitcase and a bag, that includes all of my music gear. Traveling light and efficient is important when moving around so much."

"I pursue my dreams viciously."

"I never expect for things to come to me. I make sure that I'm emotionally, physically and spiritually in the right place and am ready to access new opportunities when they present themselves. I'd consider myself a risk-taker and I'll gladly put myself in a situation where I have no choice other than to challenge myself to the fullest.

That's the mindset I carry with me every day."

“What inspires me the most is actually to witness athletes and artists that are completely blinded by one ultimate goal - to excel within their discipline.

Thousands of hours of training going into one song or one sprint, and the whole world is watching and judging. And that’s why Norman is such an inspiration to me.”

- Kasper Brandi Petersen, Cofounder of LABFRESH

Listen to Norman here:

Here at LABFRESH we are inspired by the risk takers, the hard workers and people that relentlessly pursue their dreams. To show our appreciation of these admirable men we have decided to launch our new ambassador series that tell their stories and show their vision.