When looking for brand ambassadors we wanted someone who represents our values, both personal and professional, someone who is real yet inspiring, someone who's on a journey we wish to be a part of. I am proud to know the three gentlemen we chose and look forward to supporting and promoting them.

- Kasper Brandi Petersen
Cofounder of LABFRESH

Meet the LABFRESH ambassadors

A Dutch CEO, a Bali based performance coach and a singer-songwriter from Tennessee. On the surface not a lot in common - what they share is an unbreakable drive to succeed. From very early on they had a dream and chose to pursue it no matter what.

Their stories are an inspiration to us and many more, I hope you'll enjoy them.

CEO of The Next Web
Coined the term fatherpreneurship.

Performance strategist
Had the courage to start again.

Singer & songwriter
Sang for Barack Obama.

Boris Veldhuijzen van Zanten

CEO of The Next Web, Serial entrepreneur

In the Amsterdam startup scene, he is known simply as Boris. He's been building and selling companies for over 15 years. Founder of The Next Web and the startup hub TQ, he embodies the aspirations of modern men: ambition, drive and the courage to take risks.

Boris finds work-life balance wearing the
Casual Shirt in White  €89  

Jord Cuiper

Performance strategist, Cofounder of Fanly

What is it like to build something, lose it and build it all up again? Jord was running a successful company until a dramatic event made him turn his life around completely. Now he is enjoying life in Bali while using his experience to help and inspire others.

Jord stays fresh in the Indonesian heat in the
T-shirt in Grey €45 

Norman Vladimir


Norman the Nomad as his friends call him - his journey started in Tennessee on a kettle farm, but his love of music took him across the world. From New York, via Berlin, to Amsterdam, he sung for the likes of President Barack Obama, Oprah Winfrey and Paul McCartney.

Norman stays confident on and off stage in the
Business shirt in White from €89  

More men who can do anything

Noel Deelen

Restaurant owner & Professional artist

George Gottl

CCO at Future Brand UXUS & Art collector