Stain repellent

Odour repellent

Knitted stretch cotton

Easy care

The most comfortable shirt we have made so far

"We needed expert help to take our stain & odour repellent shirts to the next level. So we asked an icon of mine to develop a new shirt with us."

Kasper Brandi Petersen, LABFRESH founder

"It's not just about the technology. I just never felt more comfortable and stylish in a shirt before."

Kenneth Perez

The collection

What

A knitted shirt engineered to be as comfortable as the sportswear Kenneth has been wearing his whole career, but at the same time stylish enough for him to wear as a TV presenter on FOX Sport.

How

Field testing and prototyping. The eternal loop. Together with Kenneth we develop the perfect fabric and the perfect fit. 

Why

Kenneth was a sympathetic and inspiring profile on the Danish national team and the Dutch Eresdivisie for 20 years. Last year he was nominated by Esquire as the best-dressed man in The Netherlands. Turns out he is the nicest guy. So why not develop a shirt together?

Imagine everything you could do in 3.5 days

That’s how long the average LABFRESH wearer goes before tossing his shirt in the wash. *Mic drop.*

A fresher take on sustainability

When your clothes stay clean longer, it saves water, energy, and the frustration of having to stress-buy yet another white shirt on the go. Kinder on the planet, kinder on your wallet. Ka-ching!

Don't take Kenneth's word for it

At this moment, 45,000 global LABFRESH customers in 98 countries are pulling off the impressive triple whammy of working hard, playing hard and staying fresh.