A new generation of
wardrobe essentials.

NO STAINS. NO ODOUR. NO HASSLE.

Your shirt stays fresh all day.

We took the best technologies from sportswear and applied it to premium cotton.

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Perfect fit for every body.

We used data from 67.000 men to develop the perfect shirt for every size, style and body shape.

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Premium quality, superior crafstmanhip

We only work with the leading mills and shirt makers in Europe.

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